Property ManagementWhat Should You Do For Great Search Engine Placement?
Sometimes to get great search engine placement so consumers can find
your Web site, you will simply have to pay for it. You"ll either have
to pay the search engine or a Webmaster to do it for you, or both.
What should these services cost?
There are a number of major pay-for-placement search engines. Just
recently, I noted Realtors paying up to 98 cents per each
click-through on one keyword. Again, knowing that it could take
thousands of visitors (hits) to equal a sale, unless you"re selling
million dollar properties and have a good advertising budget, this
could be a very expensive proposition. Putting your money into creating a useful site that is user and search engine friendly would be a more cost effective approach.
Want to do it yourself?
There are a number of programs available to assist you in re-working the vital factors of your site in order to achieve top search engine placements. I’d recommend WebPosition Gold as the head & shoulders leader in this field. You can download a fully functional 30 day trial of this program at: http://www.websitetrafficbuilders.com/website-software-promotion.htm
Why Your Web Site Content Matters
On the Web, content is king. Without useful content, you will never
achieve a good search engine position.
Take a lesson from Yahoo. It"s estimated that Yahoo, the world"s most
popular search engine, takes only one out of a hundred sites
submitted. One of their main criteria for submission is useful,
informative content.
Is your site just a billboard for you, or are you really providing
useful content?
Finally, when submitting your site to search engines, your site should
be fully functional without broken links or "Under Construction"
signs.
Many site designers think that Meta tags (internal code to show the
search engines your keywords) are the key to good rankings. This is a
false assumption. Directories and a number of major search engines do
not even use these tags. Meta tags are important, but are just one
criteria to improve your ranking. Many sites stuff every conceivable
real estate related keyword into these tags. Often one keyword is
repeated a number of times.
Such improper use of these tags is a good way to insure a low position
or even getting your site excluded from certain search engines. Again,
advice from a professional is required here.
With many search engines using the number of other sites linking to your site as a criteria in their ranking algorithms, you should set up a links page on your site where you trade links with other astute web site owners.