Residential Real EstateTop Producers Embrace Change
When I began coaching agents years ago something that I greatly
looked forward to was the opportunity to work with middle-of-the-
road producers and turning them into top producing agents. I
recognized that the differentiating qualities of top producing
agents could be learned by those agents who were willing and
strongly interested in becoming top agents themselves.
What I
then experienced came as quite a surprise to me. As I began marketing myself to agents I found that it was the top
producing agents themselves who were hiring me. At first I was
stunned by this but then it all began to make sense to me.
Mediocre agents tend to believe that their success in the real
estate business it not really within their own control. Whereas
top producing agents tend to believe that they are in complete
control of their own level of success in the industry. In
addition to this mediocre agents tend to believe that the reasons
why they are not top producing agents themselves have little or
nothing to do with how they are spending their time day-in and
day-out in their real estate business.
Some mid-level producers actually recognize that there are other
activities they should be doing to bring in more business, but
for whatever reasons they"re not really motivated to
change their habits. In the end they"d really rather work the
hours they"re working, approach their real estate business as
they have in the past, and produce the same results they"ve been
producing year-after-year. It"s almost as if they find more
comfort in the predictability of it all than they do in the
prospect of making changes to their business that will completely
propel their productivity to a whole new level.
Top producers, on the other hand, embrace change. For it is through
embracing change that they have become the great high-level
producers that they are.
When they began in the business they
didn"t really know what they were doing, but they were determined
to become one of the best, top producing agents in the territory.
And along the way they"ve realized that in order to become this
agent they must be willing to constantly reinvent both themselves
and how they go about doing their business. They realize that
whenever they stop changing they immediately put a ceiling on the
level of success that they can achieve. And that level of success
is whatever level they are at right now. The more forward
thinking agents also recognize that not being willing to change
could quickly mean actually facing a substantial loss in income
as they"re really opening the door for the competition to simply
blow right by them.
So, if you want to increase your income above and beyond where it
is right now, be willing to embrace change. If you change your
behavior and begin doing what will have you take your income to
the next level you will see great, tangible results in a matter
of months. And you will feel much more excited, passionate, and
fulfilled in your real estate business almost immediately.