Residential Real EstateRealtors: Improve Your Luck
A very bright man I know once told me his favorite saying - "I"d rather be lucky than smart."
Is he right - or can you bend luck your way by playing it smarter?
An intriguing article by Kate Lorenz called "Is Success Just Dumb Luck?" on Careerbuilder.com suggests that some people don"t really get all the breaks - they help create the breaks they get.
Lorenz was interviewing author Susan RoAne about her new book, How To Create Your Own Luck who revealed that luck is good fortune of our own making.
RoAne told Lorenz that people who create their own luck remain open to possibility and expect good things will happen. That"s how they take experiences "we call kismet, karma or serendipity and turn them into success," writes Lorenz.
RoAne goes on to say that lucky people possess "eight specific counterintuitive traits that set them apart" from others, which they can parlay into something positive. That"s how "luck" is created.
Lucky people do the following:
Talk to strangers
Make small talk
Drop names
Eavesdrop
Ask for or offer help
Stray from the path
Make timely, gracious exits
Say yes when you want to say no
These are wonderful suggestions, according to the context of the situation and your own comfort level. Realty Times has taken the liberty to offer the same list with some real estate sales advice:
Talk to strangers - Don"t be afraid to knock on doors and introduce yourself as the neighborhood real estate expert. Contact vendors who assist in the transaction and introduce yourself.
Make small talk - Next time you"re passing anyone in the street, nod and say hello. Small talk, according to RoAne is about the little things - the weather, traffic, movies, etc. Listen to others.
Drop names - While RoAne advises this is riskier, build on people you might have in common. If you find out a prospect is from a certain town and you know someone there, drop the name and see what happens.
Eavesdrop - Listen to what others are saying about the real estate market, and be especially attuned to information that can impact the market, such as a corporation coming in with lots of jobs.
Ask for or offer help - Tell everyone you know - family, friends, and acquaintances - that you would like help finding prospects. Tell them you need inventory to sell (or buyers, if you are a buyer"s agent). Create buyers" or sellers" seminars where you offer free advice for how to properly buy or sell a home.
Stray from the path - Making money in real estate is often about being counterintuitive, buying while others are selling, and then selling when others are buying. Don"t be afraid to go against the herd. Don"t worry about what neighborhoods are hot, tell your customers which are a good buy, and they"ll never get stuck at the top of the market.
Make timely, gracious exits - Don"t stay too long on the phone or in person. Be sensitive to when your prospects, buyers or sellers are tuned in or turned off.
Say yes when you want to say no - Volunteer in person rather than by check at your local association and charity of choice.