Property Management"Hottest E-Careers In Real Estate" A Must-Read, Suggests Bob Bruss
According to a recent review written by syndicated real estate columnist Bob
Bruss, " The Hottest E-Careers in Real Estate,"Dearborn, by Agent News publisher Blanche Evans,
should be read by "every real estate agent and broker, as well as anyone
interested in earning
real estate ownership profits."
Explains Bruss, "The author"s purpose is to explain real estate careers that
can be enhanced or created by use of the Internet. She shares her expertise
about how to
maximize income from Web sites and Internet resources.
"This eye-opener book explains the current status of Internet real estate
transactions and how realty professionals can benefit.
"Along the way, Evans shares her insights on where she thinks real estate
professionals and the Internet are heading. Her emphasis is on new
developments, such as the consumer trend of "fee-for-services," rather than
flat commissions for home sales. Then she explains how new Internet trends
will help, rather than harm, home sellers and buyers, as well as savvy
agents.
"The author has an excellent grasp of the real estate sales industry.
"For readers not interested in selling homes, Evans offers several chapters
about commercial real estate use of Internet resources, online mortgage
lending and home builder"s Internet marketing. The author explains how to
become a "real estate e-pro," whether you want to sell realty or participate
in this evolving new Internet industry.
"The important message of this book is that real estate professionals must
embrace the Internet and its advantages or be left behind in the dust."
The book, says Bruss, "is not about
undiscovered Internet jobs involving real estate. Instead, the book focuses
on how to maximize income by selling real estate or becoming involved in an
associated career by using e-commerce."