Property ManagementHomebuilder.com and Builder Homesite Form Alliance
HomeBuilder.com(TM), and the Builder Homesite Consortium, two of the
building industry"s leading sources of online sales leads, today announced an
alliance to increase the online advertising reach of America"s homebuilders.
Under the multi-year agreement, HomeBuilder.com will undertake marketing
efforts and act as the reseller for the Consortium"s Web presence,
newhomesource.com, and will be the exclusive reseller of newhomesource.com"s
pioneering performance based pricing model to non-Consortium builders.
HomeBuilder.com is the Internet"s leading new homes destination and the
official site of the National Association of Home Builders. The Builder
Homesite Consortium is comprised of 31 of the largest homebuilders who together
build more than 225,000 homes annually.
The alliance will help builders increase their exposure of online new home
listings while simplifying the collection of listing data. Through
HomeBuilder.com, builders are offered one-stop shopping with the ability to
advertise and display homes on two complimentary online networks:
HomeBuilder.com and newhomesource.com. Builders listed on both sites can reach
approximately 93% of the total Internet user audience.
New home listings on HomeBuilder.com benefit from being part of the
Homestore(TM) Network which attracts more than 8 million individuals per month,
and from being part of AOL"s House & Home Channel, which access AOL"s 33
million members and the AOL Time Warner network"s more than 83 million unique
monthly visitors, the most network visited in the country. New home listings on
newhomesource.com benefit from an alliance with MSN, the country"s second
largest online destination, which attracts more than 75 million unique monthly
visitors. (Jupiter Media Metrix, December 2001)
``Builders of all sizes have grown to accept the Internet"s importance as a
way to access home buyers. HomeBuilder.com and Builder Homesite have come
together in a shared vision of how builders can improve their marketing and
advertising,"" said Allan Merrill, HomeBuilder.com"s President. ``From vastly
increasing the online reach of builders, to collaborating on data standards,
this alliance is an important step in the maturation of the Internet as a
marketing medium for homebuilders.""
``We have reached a point in the evolution of the building industry where
cooperation is more important than competition. Together, all key industry
players can deliver better products that more seamlessly integrate into
existing technology infrastructures,"" said Tim Costello, Builder Homesite"s
President and CEO. ``We"re pleased to work with HomeBuilder.com to extend the
existing relationships they have with thousands of builders nationally and
offer builders of all sizes a marketing program that combined with
HomeBuilder.com has the potential to reach most Internet users.""