Property ManagementA Sassy Ad Replaces the SASE
Turn to the back of any business opportunity type magazine and you"ll see
page after page of small classified ads and small display classifieds offering
free information by calling a 1-800 number... or punching in a doc-by-fax
number... or pointing your internet browser to a URL.
Boy, how things change.
Back in the 70"s and early 80"s, the response requested in these types of
ads were: Send a SASE envelope for free information... or send 2 postage
stamps and a SASE... or, best of all, send for free information. And that was
fine for the times, but it certainly made for a hassle if you wanted to
response to any more than a couple of the ads.
Realizing that fact (because I"ve always been a direct mail, direct
response, mail order junkie), I decided to run a small classified ad in the
business opportunity section of The National Enquirer which read:
$1 Sends Your Name and Address to Every Business
Oopportunity Ad in This Issue. Save Time, Money, and Hassle.
Big Mail, PO 1000, Anywhere, USA 00000
The results? Over $1,700 in one dollar bills within a five week period of
time. The ad only cost me $112. And postage to mail every name to every ad cost
me an additional $100. Crunch the numbers... the ad was amazingly profitable.
Even more important, it taught me a very valuable lesson:
People are motivated to act for two reasons. To eliminate pain, or to gain a
pleasure. Either motivation is powerful. Even more powerful... find a way to
eliminate the pain while ensuring the pleasure and you"ve got an incredibly
powerful combination which virtually cannot lose.
In the case of the above classified, a lot of people were willing to send me
a $1 because I offered them an opportunity to receive what they wanted (more
information) without having to endure the headache, hassle and expense of
addressing and stamping a ton of envelopes.
You can write the same kind of ad to prospect for new business. Offer the
prospect a chance to receive the information that they so desperately want
without the headache and hassle of having to call two, three, four, even a half
dozen real estate agents -- all of whom want nothing more than to suck their
name, rank, and serial numbers in exchange.
Enjoy.... This style ad has proven profitable placed in Harmon Homes, or any
other "listing" type publication (perhaps a web site?):
Guaranteed Hassle-Free
Information about any Home
Listed for Sale in this Publication
That"s right! As you go through this publication, simply write down the page
number and code printed next to the photo of every property that piques your
interest. Then simply mail, fax, or phone this information to Roger Realtor and
he will give all the details (including price!) about each and every property...
...No Headache
...No Hassle
...No Bull.
GUARANTEED!
Don"t call 20 different salespeople to get the information you need. Make it
easy on yourself. Call Roger Realtor now for all the hassle-free information
you need about any property listed in this publication, or anywhere in the
greater Smart Valley area. Call now.
555-1212
Roger Realtor
Roger"s Realty
555-1212
(fax)
111 Easy Street
Helpful, USA 00707